Thursday, June 30
THE BOURBON BOOM
But, apparently, that's not enough. Wild Turkey has a new $50 million facility; Maker's Mark just completed a $50 million expansion; Jim Beam is spending $26 million expanding their bottling plant...and these are just a few examples. Money is being pumped into the bourbon industry. The question is--why? What's going on here?
According to the Associated Press, "producers are aiming to quench a thirst for bourbon - especially premium brands - that is steady in the U.S. and rapidly expanding overseas, thanks in part to the comeback of cocktails appealing to younger adults and a larger middle class in emerging markets."
Bourbon is for the classics like the Manhattan, for the newer cocktail creations (like Greg Best's Pig-Pik Sour), and for the tried and true two-fingers-splashed-in-your-favorite-sipping-glass... but I digress. There's little wonder that this brown delicacy that calls the South its home is finding new fans worldwide.
So, drink up. We won't run out. For a long, long [long] time.
Want to know more about what's going on inside the bar? Read our oral histories on Louisville Barroom Culture.