With Signs Following: Photographs from the Southern Religious Roadside
By Joe York; introduction by Charles Reagan Wilson
University Press of Mississippi, $25
From hand-rendered folk signs to high-dollar church marquees, religious messages and imagery saturate the landscape of the American South. In With Signs Following, York introduces readers to the role of artistic, witty advertising from Southern churches and believers. In seventy black and white images of religious signs and other ephemera, York simultaneously presents the factual while encouraging reflection and introspection.
In his introduction to the volume, Charles Reagan Wilson accurately outlines the aim of the project. York, he explains, explores the intersection of an abiding religious folk culture in the South and modern ways, finding religious people quite self-consciously selling God. The roadside is the medium for the message."